It is the spring of 2016 and Powell is looking at how best to optimize his engagement with cities and with Siemens’nine divisions. Powell’s engagement with cities currently focuses on thought leadership activities that include major publications on topics that matter to cities and speaking opportunities in conferences across the world. Powell also has at his disposal a series of modelling tools that measure the impact of key Siemens technologies on important municipal indicators such as air quality and greenhouse gases. Finally, through Siemens’ Key Account Management structure, Powell supports over 70 city account managers in Siemens’ largest city markets who act as liaisons between Siemens’ divisions and the Center of Competence. Powell needs to determine if this is the right structure to achieve the long term aim of turning this engagement into potential business for the company. It is your turn to help him.